How Much Does a Custom Cake Cost in East London? (2026 Price Guide)
A custom cake in East London typically costs between £[35] and £[220], depending on size, number of tiers, and design complexity. A simple single-tier birthday cake starts from around £[35–45], while a multi-tier wedding cake serving 60+ guests usually runs £[180–350]. Eggless and vegan options at Wholesale Cakes & Bakes are priced the same as our standard range — no premium for dietary requirements.
Below is a full breakdown by cake type, size, and what actually drives the price up or down — so you know exactly what you’re paying for before you order.
What Affects the Price of a Custom Cake
Five things move the price more than anything else:
- Size and servings — more servings means more cake, more time, more ingredients
- Number of tiers — each additional tier adds structural work (dowelling, boards, stacking)
- Design complexity — hand-piped detail, sugar flowers, and airbrushing take longer than a smooth buttercream finish
- Finish type — fondant tends to cost slightly more than buttercream due to prep time
- Personalisation — photo printing, custom toppers, and number cakes involve extra materials
Price by Cake Type & Size
Round & Square Cakes
| Size | Approx. Servings | Price From |
| 6″ round/square | 10–14 | £[35] |
| 8″ round/square | 20–25 | £[50] |
| 10″ round/square | 30–35 | £[65] |
| 12″ round/square | 45–50 | £[85] |
Browse our full Round & Square range to see current designs and get an exact quote for your size.
Heart Shape Cakes
| Size | Approx. Servings | Price From |
| 6″ heart | 8–10 | £[38] |
| 8″ heart | 16–20 | £[55] |
Popular for anniversaries and Valentine’s Day orders — see our Heart Shape cakes for design examples.
Photo & Number Cakes
| Type | Price From |
| Photo cake (single tier) | £[45] |
| Number cake (standard) | £[60] |
Photo cakes use an edible print of your chosen image — check out our Photo & Number cakes for size options and turnaround times.
Wedding & Tower Cakes
| Tiers | Approx. Servings | Price From |
| 2-tier | 30–40 | £[180] |
| 3-tier | 60–80 | £[280] |
| 4-tier | 100+ | £[380] |
Wedding cake pricing depends heavily on design detail — visit our Wedding & Tower category to browse styles and book a consultation for an accurate quote.
Does Eggless or Vegan Cost More?
No. At Wholesale Cakes & Bakes, our eggless range is priced identically to our standard cakes — it’s not treated as a premium add-on. If you’re comparing quotes elsewhere, it’s worth asking directly whether an “eggless surcharge” applies, since some bakeries do charge more.
How Far in Advance Should You Order?
- Standard single-tier cakes: at least [2–3] days’ notice
- Number and photo cakes: at least [3–4] days’ notice
- Tiered wedding cakes: [4–6] weeks’ notice recommended, especially during peak wedding season
Need something sooner? Check our same-day availability — we can often accommodate short-notice orders depending on design complexity.
Why Order From Us
We’ve been baking in East Ham since 2001 — over 25 years of custom cake orders across East London. We’re 100% eggless by choice, not as a side option, and we hold a top Food Hygiene Rating. Beyond retail orders, we also supply wholesale to 100+ cafés and restaurants across London, so we’re used to producing consistent quality at scale, not just one-off show pieces.